When a cricket game is in full swing, it’s no time to be serving formal three-course meals. What you need to think about is fun, fast food that can be eaten while your customers have one eye on the match and another interacting with friends. Diners are more likely to be out in large groups, so think platters to share: make the decision easy for them by having a little bit of everything on one set plate to please your diners!
What Should You Be Serving During the CWC?
Go for a combination of light bites, finger food and sharing plates, both hot and cold. Diners might want to nibble over a prolonged period (a cricket match is a long event after all), order small plates throughout the day if they’re in it for the long haul, or just add extra plates when more friends join them.
- Finger food: Chicken Strips with Fresca Sauce, Smokey BBQ Samosa, Fire Cracker Chicken Nachos, BBQ Chicken Poppers
- Street food: wraps, skewers, ribs, samosas
- Bite sized international options: Croquettes, chicken wings, sausage rolls
- Combination/sharing platters including veggie versions
- A salad bar with different dressings, sprinkles and dips – this will appeal especially to vegetarians or people trying to eat more healthily
Platters, Combos and Themed Dishes
Special themed food and combinations that you don’t usually offer will add to the sense of occasion. Keep demand high with strategies such as limited time offers (LTOs) and happy hours. Another point to be noted is the fact that the first 7 matches of the world cup will fall within the last remaining days of Ramadan, so add that to your list and see how you can strategize to make it work for your restaurant!
These will work at treat:
- Western and an Eastern style ‘bites’ platters. Deep-fried morsels with a crispy coating and tasty dips are always popular and perfect for sharing. You can offer a free hit of drinks, pitchers or a desserts platter with each one ordered.
- Combination offers such as ‘order five appetisers and get a pitcher free’, or ‘two for the price of three’
- Finger food recipes such as BBQ Chicken Poppers, Cheesy Pakora with Honey Chutney, Srircacha Hot Wings, or Pulled Beef Fries!
- Giving your dishes or drinks names or colours to match the teams: think of 10 different pizza toppings, burger fillings, desserts or coloured drinks that could be named after each of the 10 teams! For e.g. a green bun burger called the Champions Burger, a Pizza topped with mini pakora’s, and a drink made with the many flavours of Lipton’s Freshly Brewed Iced Tea (We suggest a refreshing serving of Mango or Lemon Iced Tea) for those who support Pakistan! Just get in the cricket spirit and be creative with the menu to set yourself apart from the rest!
- In order to attract a buzz around your eatery, make sure you come up with some spectacular deals & promos! Reward people who come in groups by offering a percentage off on second meals or free add ons.
- Bonus tip: As the first 9 matches will fall within Ramadan, it would be smart to come up with deals that will cater to night owls who make plans for Sehri, or those who want to grab some iftari with their friends! E.g. Sehri Sixer or Iftar Knock Out!
Make it Easy
An expanded menu and lots of different appetisers doesn’t have to mean lots of extra work for you. There are clever short cuts you can use while keeping quality consistent and standards high.